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2017 Father’s Day videos that inspired us
June 20, 2017
by Maria Isabel Mallari
Father’s Day happens every year and brands have stepped up the game by creating different types of online ads that appeal to families. Branded videos, promos, and posters show love and appreciation to all the hardworking dads out there.
In the world of digital advertising, there is no other medium that can catch consumers’ attention and generate emotion as well
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How Important Is A2P In Your Business
February 28, 2017
A2P (Application To Person) and API (Application Program Interface) may sound like very technical terms but they’re actually very practical and can be relevant to your business.
A2P Is basically the gateway that sends automated messages from a brand or a database that may update customers about different aspects of their relationship with the brand. API, on the other hand, is like a key that
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2017: A Video-First Year
January 30, 2017
The start of the year is usually the time when individuals take a pause to look back at the year that was, and plan their next steps for the year ahead. The same applies to most businesses. It is the perfect time to set goals, adjust strategies, and assess what will work.
For those in the digital and mobile industry, several agencies and organizations have already released their forecasts for 2
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2017 Mobile and Digital Trends by Rising Tide
January 12, 2017
2016 had been a great year for digital and mobile marketers, with the rise of different platforms that inspired them to be more creative with their content. Wence Wenceslao, Group Head of Rising Tide, shares her insights on trends that took over 2016, as well as technologies that marketers have to look forward to in 2017.
Q: What were the significant digital trend have you observed in 2016 in t
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$19 billion digital opportunity for the Philippines
December 28, 2016
2017 is looking bright! Google and Temasek conducted a joint study called “e-conomy SEA: Unlocking the $200 billion opportunity in Southeast Asia” which explores the opportunities in digital, specifically in e-commerce. For brands and businesses, 2017 is the prime time to go digital.
There’s already around 55 million internet users and by 2026, the s
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