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Filipino Viewership in the Digital Age
July 20, 2017
by Angel Flores
Watching videos is an inescapable part of the full social media experience. The main platforms for watching videos, aside from social media, are YouTube and Netflix. According to Zenith’s Online Video Forecasts 2017, online video viewing will increase by 20% and that global consumers spend 47.4 minutes a day viewing videos from the 39.6 minutes the previous year. This was ca
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4 Tips on How To Make An Ad Interesting
June 20, 2017
by Allison Datu
Advertising is not all about competition, but effective communication. The goal is to capture at first glance the attention and eventually the loyalty of your target consumers. Even the most successful companies need to advertise despite them being at the top of mind. It is through advertising that companies can create an added awareness to their products and in turn spark a cal
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USE THESE TOP SOCIAL MEDIA MARKET RESEARCH TOOLS
October 9, 2018
Are you planning to conduct a qualitative or quantitative market research using social media? The following tools are highly recommended.
Social Mention
If your social media market research has something to do with trends, use Social Mention. This tool collates global user-generated content into a sheet of information. You’ll be able to see various data from more than 80 social media channel
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How to Start Customer Journey Mapping
July 16, 2018
Through graphics, customer journey mapping provides understanding about the flow of sales and the overall customer experience. It also provides four benefits in digital marketing. Creating a customer journey map requires careful analysis of various data. You can do it on your own by following the succeeding points.
Gather the touchpoints of customer interaction.
A touchpoint is a way or a place
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4 METRICS TO MEASURE FOR SOCIAL MEDIA MARKETING SUCCESS
August 30, 2018
Aiming to establish a strong social media marketing strategy? Take note of these metrics and keep measuring them accordingly.
Audience Demographics
Measuring the audience demographics helps you stay on track with your target market. It gives you an insight about the location, gender, age, interests, profession and other categories of your audience, giving you the statistics of your potential cus
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