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10 Things We Learned From IMMAP DigiCon: The Power of X

In its tenth year, the IMMAP DigiCon is bigger than ever with ten breakout sessions for each of their topic categories, including Branding and Marketing, Search and Social, Content, Creative, Media, E-Commerce, Loyalty, CRM & Analytics, Research and Measurement, Start-Ups, and Marketing Technology. Here are some of our takeaways from the different sessions: Brands have to adapt to digita
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