The future is now and mobile marketing is the next big thing. Mobile is unlocking possibilities for brands and marketers. SMS, a huge component of mobile marketing, still proves to be an effective way to advertise to customers. As a brand manager or marketer, you may...
Social media has significantly changed the way brands and consumers interact. From feedback cards and customer service hotlines, brands have now adopted a social media approach in providing consumers with great customer service experiences. Through their official...
If content is king, then we can call video the king of kings. Among all types of digital content, video is said to deliver the highest engagement and conversation rate for brands. Audiences are more likely to watch a video than read an entire paragraph of branded...
People have been consuming news ever since the printing press was invented. Before that, local town criers announce the latest happenings as they stand in front of crowds in town plazas. And why? This is because people have what is called the “awareness instinct” or...
The Philippines is no stranger to the issues of illegal fishing and wildlife trafficking that threaten coastal ecosystems. This is why several groups and government agencies, including Smart Communications, Inc. the United States Agency for International Development...