DIGITAL MARKETING 101: INVEST ON YOUR WEBSITE

Are you new to digital marketing? Aim for a “competitive” website first before reading and applying other digital marketing tips for businesses. To achieve this, you must invest time and resources in three things:

Web Design & Web Development

Navigation, branding, color scheme, cleanliness, web security, and functionality are the things you need to keep in mind when designing and developing a website. Choose your domain name and host wisely. Get an SSL certificate for web security. Align your color scheme with the brand, and use whitespaces to emphasize content. Simply said, prioritize user experience so visitors would stay longer on your website and have a low bounce rate.

Mobile-Friendliness

Being available on mobile isn’t enough. You must also consider a responsive mobile web design. This way, web pages would properly fit the screen of the gadget, reducing the size of the pictures and content rather than sticking to only one structure. Consequently, this improves mobile user experience by requiring less effort to navigate the website.

Web Optimization

An optimized website attracts search engines and it produces good SEO results. While building your website, use tools to look for the most searched keywords relevant to your business. Then, strategically write page titles, web content and meta tags containing those keywords for long-term SEO benefits. Furthermore, you must submit your website’s details to directories for more appearances on search engines.

Are you done with the abovementioned points? Approach Fuze Digital, a digital marketing company, to start executing your digital marketing plans! Happy to help!