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10 Things We Learned From IMMAP DigiCon: The Power of X

10 Things We Learned From IMMAP DigiCon: The Power of X

In its tenth year, the IMMAP DigiCon is bigger than ever with ten breakout sessions for each of their topic categories, including Branding and Marketing, Search and Social, Content, Creative, Media, E-Commerce, Loyalty, CRM & Analytics, Research and Measurement,...
What makes a video watchable

What makes a video watchable

If content is king, then we can call video the king of kings. Among all types of digital content, video is said to deliver the highest engagement and conversation rate for brands. Audiences are more likely to watch a video than read an entire paragraph of branded...
Why you should look at news values to predict virality

Why you should look at news values to predict virality

People have been consuming news ever since the printing press was invented. Before that, local town criers announce the latest happenings as they stand in front of crowds in town plazas. And why? This is because people have what is called the “awareness instinct” or...
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