In its tenth year, the IMMAP DigiCon is bigger than ever with ten breakout sessions for each of their topic categories, including Branding and Marketing, Search and Social, Content, Creative, Media, E-Commerce, Loyalty, CRM & Analytics, Research and Measurement,...
If content is king, then we can call video the king of kings. Among all types of digital content, video is said to deliver the highest engagement and conversation rate for brands. Audiences are more likely to watch a video than read an entire paragraph of branded...
People have been consuming news ever since the printing press was invented. Before that, local town criers announce the latest happenings as they stand in front of crowds in town plazas. And why? This is because people have what is called the “awareness instinct” or...
The Philippines is no stranger to the issues of illegal fishing and wildlife trafficking that threaten coastal ecosystems. This is why several groups and government agencies, including Smart Communications, Inc. the United States Agency for International Development...
Once again, Rising Tide facilitated the Inquirer Academy Class, Essentials of Social Media Management on September 13 to 14. Students from different companies, brands, and government organizations attended the workshop to learn more about social media ideation and...