Why You Should Get Into Video Marketing
Has your brand gotten into video marketing yet? If not, then you should start incorporating it into your marketing strategy. In this article, we’ve come up with several explanations why you should start video marketing now.
It increases brand reach and awareness
Statistics show that everyday, 55% of Internet users watch online videos[1]. That means that there are over 2 billion people in the world who can potentially view your content[2]. YouTube, the second largest search engine in the world and largest video platforms on the Internet, has over 1 billion users that can be reached through two different ways—their various YouTube advertisement options or creating your own brand content. The content created on YouTube can also be published on Facebook, where your content can be boosted to show your targeted audience. Even without being boosted, Facebook videos get more of an organic reach as compared to other sites, with up to 135% in increase of organic reach[3]. It is important to note that although 65% of video viewers watch more than ¾ of a video, the content itself has to be entertaining and informative at the same time[4].
It’s a good investment
Given the reach and awareness statistics, we’re sure you might be wondering if it’s worth the cost? Well, studies show that 52% of marketing professionals around the world claim that videos are the type of content with the best ROI4. Moreover, marketers who use video content grow revenue 49% faster than non-video users[5]. Given how organic reach is easier to attain, video creators are also able to secure 45% more budget for marketing annually5.
It improves user understanding
Products may have complex or simple purposes. Regardless, 93% of businesses believe that videos help increase user understanding of the product[6]. In turn, 36% of businesses believe that videos help reduce support queries about the product6. 4 out of 5 users also believe that demo videos of the product are helpful and prefer watching videos to reading about the product[7]. 69% of smartphone users also agree that videos are perfect for smartphone viewing since it is quick, and easy to digest for consumers who wish to get a better overview of the company and what it offers4.
It contributes to brand affinity
Brands who are searching for higher click-through rates will see a 27% improvement and 35% higher web-conversion rates5. When it comes to emails, placing the word “video” in the email subject boost open rates by 19%, click-through rates by 65%, and reduces unsubscribes to the newsletter by 26%4. Of course, in turn, brand awareness will increase if more consumers see what the brand is about through their videos, and the relationship between the brand and the user will improve.
In conclusion, video marketing provides plenty of benefits for your company that can help improve your strategy and bring you closer to your goals.
[1] https://mwpdigitalmedia.com/blog/10-statistics-that-show-video-is-the-future-of-marketing/
[2] http://www.internetworldstats.com/stats.htm
[3] http://www.socialbakers.com/blog/2367-native-facebook-videos-get-more-reach-than-any-other-type-of-post
[4] http://syndacast.com/video-marketing-statistics-trends-2015/
[5] https://www.vidyard.com/blog/infographic-marketers-who-use-video-outperform-their-peers/
[6] https://www.wyzowl.com/video-marketing-statistics-2016.html
[7] https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/
