A2P (Application To Person) and API (Application Program Interface) may sound like very technical terms but they’re actually very practical and can be relevant to your business. A2P Is basically the gateway that sends automated messages from a brand or a database that...
Select members of the Rising Tide team were invited by GetCRAFT to attend their workshop on Sponsored Content and Influencer Marketing. The training dove deep on topics such as understanding the difference between Content Marketing and Native Advertising, identifying...
What separates superstars like Beyonce, Bruno Mars and Lady Gaga from other artists who were once on top of their game? The answer: It’s their ability to stay relevant despite the changing of the times. The same can be said about digital marketing. Being relevant...